The 11th edition of STRATEGICA International Conference is set to take place in Bucharest, Romania on October 26-27, 2023. This year’s theme is “Managing Business Transformations during Uncertain Times,” which aims to explore the challenges and opportunities faced by businesses in an ever-changing and unpredictable world.<\/p>\n
This edition will be held in a hybrid format. Authors may choose to present their papers on site or online.<\/p>\n
Recent years have brought to the fore novel challenges to businesses and economies. The current dynamics regarding the demographics and migrations, the changing of the values embraced by societies and the shifting consumer behaviours, as well as the rapid evolution of novel technologies that can be applied in all business-related fields of activity, create multiple avenues of growth. Accelerating digital transformations and advances in machine learning and AI, coupled with the aftermath of the COVID-19 pandemic and its impact on supply chain security, with the pressures stemming from regional geopolitical instability, from inflation and stagflation, create both opportunities and turmoil for the business environment.<\/p>\n
Owning enough relevant data, being able to process it, having the strategic knowledge and the instruments needed to operate in unpredictable environments, are prerequisites to organisational survival. The capacities to incorporate new technologies in the business processes and to innovate are necessary for growth, as building and maintaining competitive advantages is now more difficult than during previous decades. Work trends such as the Great Resignation, Quiet Quitting, and remote working only add supplementary challenges to organisations that learn how to navigate an increasingly alert and fragmented environment, where customers expect more immersive experiences, where online communities play major roles for brands, and where the preoccupation with sustainability and the imperative of reaching zero emissions are widespread among business owners, leaders, governing bodies, scholars, and analysts.<\/p>\n
STRATEGICA 2023 is a platform that brings together academics, researchers, authorities, business representatives, and policymakers in order to share their views, experience, and latest research results, aiming to contribute to building a better, sustainable and more inclusive future.<\/p>\n
We welcome papers advancing novel academic research results on management, marketing, economics, finance, future of work, consumer trends, and contemporary brand management, and encourage interdisciplinary conversations regarding decision-making in society and organizations.<\/p>\n