On September 17, the Center for Research in Management at SNSPA organized the international workshop The Role of Informal Institutions and Cultural Intelligence in SME Internationalization.
Professor Robert Dygas from SGH Warsaw School of Economics, a visiting scholar under the Faculty Short Visits scheme of CIVICA, and Prof. habil. Mădălina Vătămănescu, Director of the Center for Research in Management, moderated the event.
During the first part of the event, Assoc. Prof. Andreea Mitan, Asst. Prof. Elena-Mădălina Stratone, and PhD student Elena-Adriana Biea, young researchers from SNSPA, Romania, presented their latest research on SME internationalization, emphasizing the importance of human capital in developing sound business strategies in challenging times.
The second part of the event featured a panel of experts sharing East Asian and European perspectives on the role of informal institutions and cultural intelligence in SME internationalization. Prof. Prana Krishna Biswas from Jagran Lakecity University, India; Assoc. Prof. Andrzej Krasuski from Jan Dlugosz University, Poland; Asst. Prof. Yadira Ixchel Martinez Pantoja from Prague University of Economics and Business, Czech Republic; and PhD student Richa Tiwari from Kyungpook National University, South Korea, offered valuable insights concerning the “soft infrastructure” of global business — social norms, unwritten rules, and cultural differences — which are particularly relevant for emerging and culturally diverse markets.
Panelists expressed interest in collaborating on future research and publications.
The fruitful discussions initiated during this workshop will continue in forthcoming activities.
This workshop was the first in a series of events on internationalization that the Center for Research in Management at SNSPA will host in the coming months.
