This topic will investigate the digital tools and ecosystems enabling internationalization and sustainable growth. It will explore how technological innovation, data analytics, and AI-driven systems enhance SMEs’ participation in global markets.
The accelerating digital transformation of the global economy has fundamentally reshaped how small and medium-sized enterprises (SMEs) operate, compete, and internationalize. Artificial Intelligence (AI), automation, data analytics, blockchain, and other emerging technologies are not merely technical tools-they are drivers of systemic change that redefine organizational cultures, business models, and leadership competencies. In this new environment, cultural intelligence (CQ) and adaptive leadership become indispensable capabilities for navigating uncertainty, complexity, and cultural diversity.
Venue: SNSPA Headquarters, room 419
Online link to the event
AGENDA:
10:00 – 10:10 Opening prof. Madalina Vatamanescu, SNSPA
10:10 – 10:30 Kelaniyage Shihan Dilruk Fernando, Research team member, The UNESCO Chair for Social Sustainability, University of Szczecin, Poland: Are innovation-driven business networks an effective catalyst for going international?
10:30 – 10:50 Magda Górska-Grginovic, SGH Warsaw School of Economics, Digital technologies applied in internationalized manufacturing firms. Empirical evidence from Polish SMEs.
10:50 – 11:50 Q&A round table – (dr Robert Dygas, moderator)
11:50 – 12:00 wrap up, prof. Madalina Vatamanescu, SNSPA
We would like to discuss the following main questions:
- How do the digital transformation and innovation help SMEs to expand to other markets today?
- Are innovation-driven business networks an effective catalyst for going international?
- What are the main drivers of digital transformation able to boost SMEs’ international expansion?
- Under what circumstances can digital transformation impede the international extension of SMEs?
- Is digital transformation equally important to internationalizing SMEs across various sectors?
