On 29–30 October 2026, the Faculty of Management (SNSPA) and the National Bank of Romania will host the 14th edition of the STRATEGICA international conference in Bucharest, with the support of the Romanian Academic Society of Management. This year’s theme is “Transforming Economic and Organizational Models.”
More than 120 experts, practitioners, researchers and academics from Central and Eastern Europe, Latin America and Africa will take part in the conference discussions and sessions.
The official opening ceremony will take place on Thursday, 29 October 2026, at the National Bank of Romania’s headquarters. The conference will be opened by Prof. Remus Pricopie, PhD, Rector of SNSPA. The plenary speakers will include Alexandrine Lapoutte, Associate Professor at Lumière Lyon 2 University and member of the CIRIEC Advisory Board, France; Valentina Carbone, Professor at ESCP Business School, France; Nóra Obermayer, Professor at the University of Pannonia, Hungary; and Angela Achiței, Manager of ADV Romania Group and co-founder of AFIN IFN S.A. She received the Ernst & Young Entrepreneur of the Year award in 2016 and was included in the 2022 Top 100 Women in Social Enterprise in Europe.
On Friday, 30 October, the conference will continue at SNSPA’s headquarters (30A Bd. Expoziției). The programme will include parallel sessions, two workshops and two roundtable discussions. Established researchers and early-career researchers will present recent studies spanning a broad range of fields in the economic sciences.
The parallel sessions will address topics including banking systems, financial governance, institutional resilience and sustainable finance; market-driven ecosystems and consumer agency; business ethics; the creative and cultural industries; knowledge management and intellectual capital; human resource development; leadership; geoeconomics and international trade; new technologies and marketing dynamics; and the transformation of work amid institutional and technological change.
The two workshops will mark the launch of the International STRATEGICA Observatory for the Future of Organizations, an academic initiative developed within the STRATEGICA community. The Observatory will bring together researchers, faculty members, doctoral candidates, early-career researchers and institutional partners to explore how technological, economic, social and geopolitical changes are affecting contemporary organizations and the future of management and leadership.
The first workshop, “Beyond the Algorithm: Human Wisdom and Values in AI-Enabled Management,” will examine the limits of using algorithms in management and the role of human wisdom, values and spiritual knowledge in the use of artificial intelligence. It will be facilitated by Prof. Florina Pînzaru, PhD, Dean of the Faculty of Management at SNSPA. The guest speaker will be Prof. Constantin Brătianu, PhD, Professor Emeritus, ranked among the world’s top 2% of researchers in the Stanford University ranking each year since 2022, and ranked eighth worldwide in knowledge management in the ScholarGPS ranking each year since 2023.
The second workshop, “Future-Ready Cultures: Building Organizations That Thrive under Uncertainty,” will take an interdisciplinary look at how organizations and leaders can respond to demographic change, evolving workforce expectations and the widespread adoption of artificial intelligence. The discussion will focus on creating physical and virtual workplaces where people can be productive, creative and healthy. Speakers will include Mariana Nicolae, Professor Emerita of Leadership at the Bucharest University of Economic Studies; Jacob Emil Klingen Borg, architect, Norway; Mihai Lazăr, PhD, Cyber Security Manager at Deutsche Bank, Romania; and Cătălina Cicei, PhD, Lecturer at SNSPA. The workshop will be facilitated by Andreea Mitan, PhD, Associate Professor at the Faculty of Management, SNSPA.
The programme will also feature two roundtable discussions bringing together representatives of academia and industry.
The first, “Digitalization and Experience: Insights from Wine Tourism/Wine Commons,” will be moderated by Ralf Wagner, Professor at the University of Kassel, Germany. Participants will discuss how cultural tourism can support community development through business models that make use of heritage and ensure a fair distribution of value. The discussion will also explore future research directions in wine tourism.
The second roundtable, “From Academia to Mars: Mapping the Future of Space Economics,” is organized in partnership by the European University Institute, the European Space Policy Institute and SNSPA’s Research Center for Leadership and Innovation. The discussion will address the rapid development of the space economy and the impact of space technologies, including satellites, on productivity, public administration, energy security, sustainability and economic development. Speakers will include Ioana Petrescu, Director of SNSPA’s Research Center for Leadership and Innovation and an ESPI Global Fellow; Leonardo Meeus, Director of the Florence School of Regulation at the European University Institute; and Marco Aliberti, Deputy Director of the European Space Policy Institute.
On Wednesday, 28 October 2026, the day before the conference, SNSPA will host the student conference “Creativity and Innovation in Student Entrepreneurship in the AI Era.” The event is organized as part of project CNFIS-FDI-2026-F-1121, “Creativity, Innovation and Critical Thinking in High-Performing Student Entrepreneurship (CRING-ANTREPRENOR).” Business representatives, faculty members and researchers will join SNSPA students to discuss the future of entrepreneurship in a period of rapid development in disruptive technologies.
The conference programme is available at www.strategica-conference.ro.